The Pin-Up Partners affiliate program has evolved significantly in recent years: it is no longer just a list of offers, but a platform where affiliates drive traffic to both casinos and betting within a single system. The team focuses not only on the products themselves but also on partner support: helping them understand reports, test traffic sources, and tailor a payout model to real-world performance. To ensure a meaningful and predictable partnership, partners must consider dashboard data, audience response, and changes in market regulations. Time to explore the approaches that most often help affiliates gain a foothold in the program and gradually improve their results, capitalizing on Pin-Up Partners’ strengths.
Relying on Adaptive Monetization Models and Traffic Trends
Pin-Up Partners offers three payment models: CPA, RevShare, and Hybrid. Each is optimized for different traffic types, and its KPI system and flexible pricing allow affiliates to balance volume, quality, and profitability.
Deep Traffic Segmentation As a Basis for Model Selection
The service accepts virtually all legal traffic sources, except political content, while incentivized traffic is only allowed on RevShare. This creates the foundation for building strategies based on the correct categorization of traffic streams:
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Affiliate teams use CPA and Hybrid for fast payouts and scaling.
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Content projects and SEO resources often choose RevShare, focusing on long-term monetization.
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Network links and SubID analytics allow for flexible budget reallocation based on the ROI of specific channels.
For a better context, you can check the Pin-Up Partners payout model comparison table.
|
Model |
Main Attractions |
What Traffic Is It Suitable For? |
Potential Risks |
Profitability Potential |
|
CPA |
First deposit payout |
Arbitration, targeting, and lead generation |
KPI requirements (2 deposits, 3 wagers) |
High-quality traffic |
|
RevShare |
share of player losses, up to 50% |
Content, SEO, community |
Long payout cycle |
The highest in the long term |
|
Hybrid |
CPA + RevShare |
Mixed traffic, teams with a volume of 30+ FDs daily |
KPIs and ROI of the CPA portion |
Average, steadily growing |
The trend within Pin-Up shows that the team actively rewards stable flows (for example, Hybrid requires 30+ FDs per day), and RevShare remains a model for long-term play – especially with the RS+ plan, where the rate reaches 50% as the number of active players grows.
Strategies For Improving Collaboration Efficiency Based on KPIs and Analytics
For a traffic flow to move from «in progress» to «to pay», it must pass KPI filtering. Therefore, an affiliate’s success is directly linked to how well their strategy aligns with Pin-Up Partners internal metrics. The SubId usage is one of the keys to success.
Using SubId Structures to Identify Profitable Grids
Pin-Up Partners tracks KPIs by both traffic and SubID, making SubID analytics a key optimization tool:
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Identify channels with the best deposit rates.
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Exclude sources that are not meeting KPIs.
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Test new hypotheses on individual SubIDs.
Teams that use SubID structures as the foundation of their strategy demonstrate higher efficiency because they respond quickly to changes in audience behavior.
Quality Stabilization for CPA and Hybrid
To avoid losses associated with balance freezing, it's important to:
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Ensure a second deposit for app users.
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Develop creatives that stimulate active gaming sessions.
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Build engagement chains.
Since Pin-Up operates with a huge gaming platform (more than 5000 slots, live dealers, and TV games), high LTV users are common, and player retention becomes part of the affiliate's effectiveness.
Using Pin-Up's Internal Tools for Team Growth and Optimization
Pin-Up Partners offers a suite of tools that speed up analysis and improve traffic management. A personal manager is a part of the strategy because 24/7 support is one of the reasons teams choose this program. The manager helps:
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Identify the reasons for the decline in payments.
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Improve KPIs.
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Get customized CPA and Hybrid rates.
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Select new GEOs and adapt promotions.
Teams that actively interact with their manager receive, on average, more favorable terms.
High-converting Promotions and Creatives
The Pin-Up brand is known for its vibrant visual style, which directly impacts the CTR of advertising campaigns. Partners are provided with:
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Unique creatives.
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Ready-made landing pages.
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Quicklinks.
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Adapted localization for EN/DE/TR/BR/RU/UA.
For teams with multiple regions, this reduces development costs and increases CTR when launching new GEOs.
Developing Long-term Strategies Through RevShare And The RS+ Tariff
For affiliates committed to long-term success, RevShare is the most profitable model. But the new RS+ system makes it even more effective thanks to:
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Automatic percentage increases from 35% to 50%.
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Separate terms for casino and betting.
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A hold function that prevents the accumulation of a large negative balance.
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A monthly payout period.
These trends shape a strategy in which affiliates invest in high-LTV traffic and utilize content funnels: game reviews, SEO portals, betting analysis channels, and niche media.
Optimizing Payouts and Financial Cycles as Part of the Team’s Strategy
Pin-Up Partners offers two payout modes: manual and automatic. Quick biweekly payments allow you to:
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Reinvest profits without delays.
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Build more accurate financial forecasts.
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Scale campaigns in highly competitive GEOs.
For teams working with a results-driven model, this is critical; payment stability impacts the speed of scaling. Effective collaboration with Pin-Up Partners is built on a combination of analytics, optimal payout model selection, KPI adaptation, and active use of the program’s internal tools. Teams that build strategies around real metrics – active players, deposit depth, and traffic quality receive higher rates and stable revenue growth.
Pin-Up Partners is an actively developing ecosystem, participating in international conferences, improving affiliate tools, and expanding its geographic reach. Leveraging these trends allows for the creation of sustainable, profitable, and scalable affiliate strategies.